MGT312 Convergent Thinking Assignment

Quest Specialty Travel’s problem is whether to expand its website to include services for business travelers or not requires critical analysis. Quest Specialty Travel operates in a stiff competitive environment. For the company to remain relevant and compete favorably in the industry, there is a need for customer satisfaction to be prioritized. Customer satisfaction needs easy access to information about a business.

A fully functional website makes a business organization successful in today’s world (Sherman 2019). A fully functioning website will be the backbone of Quest Specialty Travel. The idea of placing the information about the destinations the customers may travel to will be paramount to the business. This will enable the clients to confirm their goals or even be attracted to other destinations. The company will increase sales resulting in more cash flow.

Providing information about Quest staff’s request services, like travel reservations, event planning, and group accommodation is the best way to go. Most customers for Quest Specialty Travel may come from other countries. It will be prudent if such customers can request services from Quest staff remotely.

Business travelers, in most cases, compare information about various travel companies before selecting a preferred travel company. The comparison is made based on information available on individual travel companies. A travel company whose information about flights, excursions, reservations, and tours are missing may not attract travelers. Therefore, it is crucial for Quest to include them on its website.

Sherman, (2019). The Importance of a Website for Your business Success. Lyfe.

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