Project yourself as an entrepreneur of a small-scale business in Saudi Arabia.
Assignment Objectives & Requirements:
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4. Marketing Plan (300 – 500 words)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Facts about your industry
Product
Customer
Competition
Strategy
• Outline a marketing Strategy.
Promotion
Method of setting prices
Distribution Channels
How do you sell your products or services?
Legal Environment
• Licensing and bonding requirements
Personnel
Inventory
Suppliers:
Identify key suppliers.
5. Financial Plan (300 – 500 words)
The financial plan consists of a 12‐month profit and loss projection, a cash‐flow projection, a projected balance sheet, and a break‐even calculation. Together they constitute a reasonable estimate of your company’s financial future.
6. Conclusion (300 – 400 words)
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