MidtermASSESSMENTCaseStudyAnalysisActivitybriefandrubricforstudents.pdf

[Midterm Assessment: Case Study Analysis]

Written assignment (case, essay)
Activity brief

BBA313 – Change Management
Online campus

Professor: Dr. Angelos Vouldis [email protected]

Description Students will deliver a critical analysis means find
advantages and disadvantages in your analysis based
on valid arguments. Focus on the core concept of the
organization change the core concepts is nothing else
than the Change Management Model from Session 1,
how it works, diverse factors which moves organization
to change, steps for change, resistance for change,
change forces, change management approaches for
this specific case study of General Motor (GM).

Background

General Motor established in 1908. That time the
company was the sole carmaker dealer in the region,
e.g. Michigan, first it was a holding Buick company, till
1920 it was becoming the world largest motor
manufacturing company. However, General Motor is a
fallen giant this is a reason for change is falling Glory of
the past from being a great market leader to bankrupt
company General motors has come a long way. In
1980s GM was the top car manufacturer in the USA until
the arrival of the Japanese cars these cars is the main
competitor for G.M. The Japanese sold cheap and
better cars. GM failed to realize the change in the
industry and technology and constantly lost market
share to the Japanese companies. Japanese cars are
cheaper and have better technology, the question is
how G,M could make cars cheaper and use new
technology for fighting its main competitor

Format This activity must meet the following formatting
requirements:

• Font size 12

• Double-spaced

• [1200] words it is approximately the number of
the words

• Harvard Referencing System Use some
references from the academic, books and
papers to support your evidence, around 5

• Do not forgot to use citation for each reference

• pdf only

ELEMENTS TO ADDRESS BY YOUR CASE STUDY

ANALYSIS EACH ELEMENT COULD BE 200 WORDS

AND A CONCULSION 200 WORDS AS THE TOTAL

WORDS ARE 1200

1. An analysis of the background of change for the G.M.
(20%)

You need to identify the change in the environment as
described in the case study focus on the external and
internal conditions.

Here we must analyse the External Environment and
also the internal. We can use PESTEL analysis for the
external environment and SWOT for the Internal
Environment. Searching for articles and papers to
present how is the PESTEL and SWOT related to G.M

2. Selecting the appropriate Change Strategy (20%)

You must describe the four change strategies and how

to select the most appropriate for this case study.

You must present four different approaches that they

could follow, for example how to improve the

technology, how to reduce the costs, how to

communicate with the customers the new approach,

how to find support, how to study their competitors.

Then select which of these will be developed.

3. Dealing with Costs & Resistances (20%)
In the process of change, there will be resistance a

cost. The objective of this task is to develop a specific

plan how will reduce this level of resistance and what

it will be the cost for the change implementation.

We will learn how to reduce the resistance for

example using trainings, using effective

communication, leadership support and others

approach. Explain in 200 words what will be the steps

for eliminate the resistance.

4. The role of communication in Times of Change (20%)
Every person in the organization must know the

objective of the change. Describe the communicating

procedure for change through the organization.

We will learn how we communicate the change.

Based on these approaches select which of them is

most appropriate for our specific case. Support with

references from books and papers

5. Change in corporate and business culture (20%)

The most challenging thing to do in bringing about change
into the organization is to improve the culture of the
organization. Describe the actions G.M should address in the
culture and create a fresh strategy to succeed in an
unattractive industry.

Explain first what is culture in the business using references
for these. Then which factors are crucial for developing the
appropriate culture for change in the organization. What
actions you will do for change the culture?

Goal(s) To develop in detail the change strategic plan for G.M
describing the appropriate actions of the company will
be performed with the purpose of involvement
techniques is to increase the efficiency and the
effectiveness of the organization.

Due date Date: 21st June 2021 at 14.00h CEST Be careful it is
at 14:00 not in the midnight

Weight towards
final grade

This activity has a weight of [40]% towards the final
grade.

Learning
outcomes

Outcome 1: understand and apply the competencies
and behaviors of an effective change agent.

Outcome 2: assess and evaluate the varying
diagnostic tools used to facilitate organizational change

Outcome 3: Demonstrate the ability to appraise the
ideas and arguments of academics and practitioners to
assess the validity of the conclusions reached within the
context of change management.

Outcome 4: compare and contrast four change
strategies and effectively apply them within defined
contexts and/or specific organizations;

Outcome 5: develop and recommend an appropriate
change management plan in accordance with an
organization’s mission, processes, systems,
organizational structures, job roles and external stimuli;

Assessment
criteria

See Rubric: written assignment, next page

Rubric: written assignment

Criteria Accomplished (A) Proficient (B) Partially proficient (C) B line (D) Fail (F)

Problem
identification

The business issue has been
correctly identified, with a
competent and comprehensive
explanation of key driving
forces and considerations.
Impact on company operations
has been correctly identified.
Thorough analysis of the issue
is presented.

The student correctly identified
the issue(s), taking into account
a variety of environmental and
contextual drivers. Key case
information has been identified
and analyzed.

The student correctly identified
the case (issues), considering
obvious
environmental/contextual
drivers. There is evidence of
analysis, but it lacks depth.

The student correctly identified
the issue(s) but analysis was
weak. An absence of context –
the work is basically descriptive
with little analysis.

The student failed to correctly
identify the issue(s); analysis
was incorrect or too superficial
to be of use; information was
misinterpreted.

Information
gathering

The student showed skill in
gathering information and
analyzing it for the purposes of
filling the information gaps
identified. Comprehensive and
relevant.

Relevant information gaps were
identified and additional
relevant information was found
to fill them. At least two different
types of sources were used.
The student demonstrates
coherent criteria for selecting
information but needs greater
depth.

The student correctly identified
at least one information gap
and found relevant information,
but which was limited in scope.
Some evidence of sound
criteria for selecting information
but not consistent throughout.
Needs expansion.

An information gap was
identified and the student found
additional information to fill it.
However, this was limited in
scope. Weak criteria for the
selection of necessary
information.

Information was taken at face
value with no questioning of its
relevance or value. Gaps in the
information were not identified
or were incorrect.

Conclusions The student evaluated,
analyzed, synthesized all
information provided to create a
perceptive set of conclusions to
support the decisions and
solutions.

The student evaluated,
analyzed and synthesized to
create a conclusion(s) which
support decisions and
solutions.

The student reached
conclusions, but they were
limited and provided minimal
direction for decision-making
and solutions.

The conclusion was reasonable
but lacked depth and would not
be a basis for suitable strategy
development.

The student formed a
conclusion, but it was not
reasonable. It was either
unjustified, incorrect or
unrelated to the case in hand.

Solutions The student used problem
solving techniques to make
thoughtful, justified decisions
about difficult and conflicting
issues. A realistic solution was
chosen which would provide
maximum benefit to the
company. Alternative solutions
were explored and ruled out.

The student used problem
solving techniques to make
appropriate decisions about
complex issues. Relevant
questions were asked and
answered. A realistic solution
was chosen. Alternatives were
identified, explored and ruled
out.

The student used problem-
solving techniques to make
appropriate decisions about
simpler issues. The solution
has limited benefit but does
show understanding of
implications of the decision.
Alternatives were mentioned
but not explored.

The student used problem
solving techniques to make
decisions about simpler issues
but disregarded more complex
issues. Implications of the
decision were not considered.
Alternatives were not offered.

The student formed a
conclusion, but it was not
reasonable. It was either
unjustified, incorrect or
unrelated to the case in hand.