MKT210 Marketing Plan Semester Project

Have fun with this project be creative in the product you choose! Create a 10+ slide (plus title reference slide) Microsoft® PowerPoint® presentation with comprehensive detailed speaker’s notes (ask me if you do not know how to include with your PowerPoint document) or a Written paper of 7 to 14 pages (plus title and reference page) with proper APA formatting that clearly identifies your marketing plan. Include at least FOUR outside academic resources besides the textbook. Use the outline below and the material in appropriate textbook chapters to aid you in your plan creation. Note that each section below needs to contain depth of research and material for the highest point allocation considerations. Also thoroughly review the grading rubric to ensure you meet all of the technical deliverables (the list is extensive). Inclusion of each of the below deliverables will greatly enhance your project grade. At the conclusion of this project you will have a good idea of how to develop a basic Marketing Plan regardless of the product or service you choose typical resources to utilize and confirm whether or not the target market is a viable one and why. Do not try to accomplish a well-designed Marketing Plan in the last two weeks before the due date as high quality is the expectation and this project accounts for 15% of your course grade. Marketing Plan Rubric Spring 2021 This criterion is linked to a Learning OutcomeContent / Development All key elements of the assignment are covered in a substantive way. • Submission consists of a minimum of 7 to 14 pages (10+ PowerPoint slides with comprehensive speaker notes) appropriate for the audience excluding cover page and reference pages. • Each of the deliverables are included and substantively addressed. • The content is comprehensive accurate and /or persuasive. • Text is written at the appropriate academic level. • Font size is used appropriately. The submission develops a central theme or idea directed toward the appropriate audience. The submission links theory to relevant examples of current experience and industry practice and uses the vocabulary of the theory correctly. Major points are stated clearly; are supported by specific details examples or analysis; and are organized logically. • Four references are utilized and cited in-text in addition to the textbook and contains a properly formatted reference page. Most key elements of the assignment are covered in a substantive way. • Submission consists of 7 to 14 pages a(10+ PowerPoint slides with speaker notes) appropriate for the audience excluding cover table of contents and reference pages. • Most of the deliverables are included and addressed. • Cover page is included. The content is relatively comprehensive accurate and /or persuasive. • Text is written at the appropriate academic level. • Font size and type are per APA guidelines. The submission attempts to develop a central theme or idea directed toward the appropriate audience. The submission attempts to link theory to relevant examples of current experience and industry practice and uses the vocabulary of the theory correctly. Major points are stated; utilizes and cites three references in addition to the textbook and contains a properly formatted reference page. Some of the key elements of the assignment are covered in a substantive way. • Submission consists of less than 7 pages excluding cover and reference pages (less than 10 PowerPoint Slides with minimal speaker notes) . • Some of the deliverables are included and addressed. • Cover page may not be included. The content is not comprehensive inaccurate and /or is not persuasive. • Text is written below the appropriate academic level. • Font size and/or type does not meet APA guidelines. The submission attempts to develop a central theme or idea directed toward the appropriate audience but misses the mark. The submission does not attempt to link theory to relevant examples of current experience and industry practice and uses the vocabulary of the theory correctly. Utilizes and cites less than three references in addition to the textbook and contains an improperly formatted reference page. Few of the key elements of the assignment are covered. • Submission may consist of more than 14 pages. • Few of the deliverables are included and addressed. • Cover page may not be included or poorly formatted. The content is vague and lacking depth inaccurate and /or is not persuasive. • Text is written below the appropriate academic level. • Font size and/or type does not meet APA guidelines. The submission does not develop a central theme or idea. The submission does not attempt to link theory to relevant examples of current experience and industry practice or use the vocabulary of the theory correctly. Uses only the textbook as a source and contains an improperly formatted reference page. 100 pts This criterion is linked to a Learning OutcomeReadability and Style Student submission contains paragraph and topic transitions that are logical and maintain the flow throughout the paper the tone is appropriate to the content and assignment and sentences are clear and concise. Student submission contains paragraph and topic transitions that are logical in most cases and maintain the flow throughout the paper the tone is generally appropriate to the content and assignment and sentences are clear and concise in most cases. Student submission contains paragraph and topic transitions that are logical in some cases and maintain the flow throughout the paper the tone is sometimes appropriate to the content and assignment and sentences are clear and concise in some cases. Student submission is lacking in logical paragraph and topic tranisitions. Flow is not maintained and readability isoften disjointed. Sentences lack clarity in many cases. 20 pts This criterion is linked to a Learning OutcomeMechanics Student submission contains proper citations for original works within the body of the paper that meet APA guidelines the submission is written with proper headings font styles and spacing; rules of grammar usage and punctuation are followed and free of spelling errors. Student submission contains citations for most original works within the body of the paper that meet APA guidelines the submission is written with proper headings font styles and spacing; most rules of grammar usage and punctuation are followed and two or less spelling errors. Student submission lacks citations for most original works within the body of the paper that meet APA guidelines the submission is written with some proper headings font styles and spacing; some rules of grammar usage and punctuation are followed and three to five spelling errors. Student submission lacks proper citations for original works within the body of the paper that meet APA guidelines the submission is not written with proper headings font styles and spacing; most rules of grammar usage and punctuation are not followed and more than five spelling errors. 30 pts Total Points: 150 Company DescriptionBusiness MissionMarketing ObjectiveSituation AnalysisIndustry AnalysisSWOT AnalysisMarketing StrategyTarget Market StrategyMarketing MixProductPlacement (Distribution)PromotionPriceImplementation Evaluation and ControlMarketing ResearchOrganizational StructureImplementation TimetableSummary Company Description Business Mission Marketing Objective Situation AnalysisIndustry AnalysisSWOT Analysis Industry Analysis SWOT Analysis Marketing StrategyTarget Market StrategyMarketing MixProductPlacement (Distribution)PromotionPrice Target Market Strategy Marketing MixProductPlacement (Distribution)PromotionPrice Product Placement (Distribution) Promotion Price Implementation Evaluation and ControlMarketing ResearchOrganizational StructureImplementation TimetableSummary Marketing ResearchOrganizational StructureImplementation TimetableSummary Marketing ResearchOrganizational StructureImplementation TimetableSummary Marketing Research Organizational Structure Implementation Timetable Summary ‘

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