New Global Dynamics of Consumption and Marketing

We have been examining salient features of the “retail revolution” stretching from Sears to Walmart to Amazon. Write an essay critically examining these features and their impact on the American way of life as well as on other societies and cultures. In completing this essay be sure to address the following issues and questions: 1. How did each of these three companies in their respective historical periods succeed in overwhelming and largely decimating their competitors? 2. In the Frontline documentary on Walmart the retail revolution is characterized as the domination of the “pull economy” over the “push economy.” What does this mean? What are the key features of the “pull economy” as exemplified by Walmart as a (primarily) brick-and-mortar retailer and by Amazon as a (primarily) on-line retailer? 3. What are the negative economic and social consequences of the retail revolution? 4. Who are the “winners” and who are the “losers” of this revolution? Is the privileging of the “consumer” at the expense of “producers” “good” for America? 5. We have discussed in class how both Walmart and Amazon are multifaceted innovative disruptive and resilient companies that are currently engaged in fierce competition. How does the “long tail” marketing/retailing phenomenon impact the ongoing competition between Walmart and Amazon (Topic 5)? Which of the two companies will succeed in dominating the American (and global) retail market in the next decade and why? In answering the “why” part of the question identify specific strategies and practices Walmart and Amazon use. 6. How do you account for the spectacular proliferation of the so-called “dollar stores” (e.g. Dollar General Dollar Tree) in the US? How do they fit into the unfolding “retail revolution”? Requirements: 2500-2800 words. Strategies these companies have adopted include deployment of new technologies the mastering of the supply chain marketing/advertising strategies and most importantly the privileging (or pampering) of the customer/consumer (and the rhetoric that goes with it). You are free to use other factors to explain and compare how each of these retailers succeeded so dramatically in the marketplace. You have to illustrate these points with examples. Strategies these companies have adopted include deployment of new technologies the mastering of the supply chain marketing/advertising strategies and most importantly the privileging (or pampering) of the customer/consumer (and the rhetoric that goes with it). You are free to use other factors to explain and compare how each of these retailers succeeded so dramatically in the marketplace. You have to illustrate these points with examples. Some examples of consequences include decimating and reducing competition squeezing suppliers for reduced prices forcing suppliers to “outsource” production poor treatment of low-end employees and questionable ethical practices (bribery and unsafe working conditions in factories managed by vendors in poor countries stressful working conditions for people working in the “fulfillment centers” and for the staff and managers in the corporate offices among others). Be sure to focus on Walmart and Amazon for this question. You have to illustrate these points with examples. Some examples of consequences include decimating and reducing competition squeezing suppliers for reduced prices forcing suppliers to “outsource” production poor treatment of low-end employees and questionable ethical practices (bribery and unsafe working conditions in factories managed by vendors in poor countries stressful working conditions for people working in the “fulfillment centers” and for the staff and managers in the corporate offices among others). Be sure to focus on Walmart and Amazon for this question. You have to illustrate these points with examples. ‘

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
1
You can contact our live agent via WhatsApp! Via + 1 3234125597

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 25% with the discount code CLASS