Write a dissertation of 8000 words (±10%). Your dissertation is a structured report on the
process and outcomes of a significant piece of independent research. In this you will
examine the context of your research to provide motivation for your work; you will clarify.
the aims and objectives of your proposed research; demonstrate critical engagement with
key areas of relevant literature, using this to develop an initial conceptual framework; you.
will present and justify the theoretical perspective underpinning your proposed research.
approach, contrasting this with alternative perspectives, and use this to inform the systematic development of your research design; you will present and discuss your findings and their implications and consider the limitations of your proposed approach; you will also reflect on your contributions and to what extent your proposed objectives were met.
The topic that I have chosen to conduct my research on. “How does covid 19 affect the lack of online presence for Primark customers (from customers perspective)? (please base the research in UK Primark)
Please write the dissertation in font size 12 Calibri body with British spelling.
Title Page
Abstract
Table of Contents
List of Table
List of Figures
1. Introduction (400-600 words)
o Background and Motivation
o Research Question
o Research Aims and Objectives
2. Literature Review (2000 words)
o Critical review of key areas of literature
o Conceptual Framework
3. Methodology (1200-1500 words)
o Theoretical Perspective and Research Paradigm
o Data Collection and Analysis (incl. sampling approach)
o Validity and Reliability
o Ethical Considerations
4. Results and Analysis (1200-2000 words)
o Summaries and analyses of key results
o Interpretation and synthesis
5. Discussion (1200-2000 words)
o Significance of findings
o Relation to literature
o Managerial/business implications
o Limitations
6. Conclusion (1000-1200 words)
o Review of objectives
o Summary of contributions
o Recommendations for future work
Reference List should contain thirty to fifty sources, with no fewer than twenty high quality journal articles.
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