Order Digital Marketing Discussion Assignment

Order Digital Marketing Discussion Assignment
Order Digital Marketing Discussion Assignment
Digital marketing should be an integral part of your business’s operations. It is important that staff are aware of,
and involved in, the process. This can be achieved by a meeting to brainstorm and to ask staff members if they
have any experience in digital marketing. You may find that some write a blog, develop apps (short computer
programmes for specific tasks, such as the iPhone app, Paris 3D, which provides a mini-map you can see on your
iPhone whilst walking around Paris) or use Twitter.
Define what you want to achieve from digital marketing and where staff can get involved, which may be:
Your objectives Where staff can get involved
Build relationships with your customers By asking new customers how they heard about your company.
By asking for feedback.
Order Digital Marketing Discussion Assignment
Promote your business By adding items to your blog.
Gain an online presence Via Twitter, LinkedIn.
Target a new audience Via their Facebook Pages.
Social networking has opened up the possibility for companies to talk directly to their fans, followers and
customers. Use this opportunity to monitor comments and take appropriate action quickly: thank ‘brand
ambassadors’ (customers who make positive comments) and address the concerns of those making negative
Order Digital Marketing Discussion Assignment
Note that digital marketing tools can have damaging effects on your brand and business, if employees post
negative comments on social networking sites, since these conversations can be seen by anyone.
HINT: If you do not already have a social networking policy, this should be a priority.
See also
Q7 What is Twitter?
Q11 What is Facebook?
Q16 What is LinkedIn?
Q46 How do we create a social networking policy?
Q79 How do we prevent brand damage if our staff use social networking sites?

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