Order Marketing Digital Essentials Discussion

Order Marketing Digital Essentials Discussion
Order Marketing Digital Essentials Discussion
Q1 Where do we start with digital marketing?
Marketing is about understanding and meeting your clients’ needs profitably. Digital marketing, which is also
known as internet marketing, i-marketing, web marketing, online marketing, or emarketing, is about marketing
products or services over the Internet or via mobile technology.
Digital marketing techniques include search engine marketing (SEM), search engine optimisation (SEO), email
marketing, viral marketing, blogging, microblogging, podcasting, vodcasting, photo and video sharing, social
networking, virtual worlds and mobile phone campaigns using SMS.
Digital marketing tools include applications such as:
• WordPress and Blogger (blogging).
• Twitter (microblogging).
• Facebook and LinkedIn (social networking).
• Second Life (virtual worlds).
• Flickr and YouTube (photo and video sharing).
• Google Analytics(monitoring results).
Seven years ago, when we asked businesspeople, “Do you have a company website?”, not everyone could say
“Yes”. Today, to be without a website provokes a reaction of disbelief. To be in business, you need a web
presence. We believe that, within the next five years, companies will adopt digital marketing in the same way.
The key issue is getting started.
You must decide:
• How does digital marketing fit within your overall marketing plan / budget?
• What do you want to achieve through digital marketing?
• Who do you want to talk to?
• How much time can you allocate?
• Who in your company can manage and monitor this activity?
• What’s the likely payback – and when?
Digital marketing enables small businesses to compete with bigger businesses, as any company of any size can
gain instant – and usually free – access to a range of digital marketing tools online.
But there’s a learning curve in understanding the mechanics of the various techniques and tools – and a payback
curve in seeing tangible financial benefit for your business. Nonetheless, the increasing number of stories of
business being won or sales being made through Twitter, Facebook or other tools means that you cannot afford
to ignore digital marketing.
Start by dipping your toe in the water through Twitter or, if you have more time, go for a blog. Better still,
combine the two (we assume you already have a website!).
See also
Q3 What is search engine optimisation?
Q4 What is search engine marketing?
Q5 What is social networking?
Q6 What is viral marketing?
Q7 What is Twitter?
Q11 What is Facebook?
Q16 What is LinkedIn?
Q21 What is Second Life?
Q23 What is YouTube?
Q26 What is blogging and how do we start?Order
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