Order Measuring A Success Assignment

Order Measuring A Success Assignment
In your role as controller of a division of TransGlobal Airlines, you are responsible for assessing the possible acquisi�on of the two
iden�fied small airlines in the Caribbean specializing in chartered flights for luxury vaca�ons using light aircra� (60 passengers or
less).
One of the important steps in this acquisi�on process is analyzing, understanding, and iden�fying all the external and internal
elements that can affect the organiza�on’s performance, and, as businesses are greatly influenced by their environment, all the
situa�onal factors that determine how day-to-day circumstances impact firms. You can assess situa�onal factors by performing a
business environment analysis. The analysis entails assessing the level of threat or opportunity these situa�onal factors might
present. These evalua�ons are later translated into the decision-making process. The analysis helps align strategies with the firm’s
environment. You will use the PESTEL method to perform this analysis.
Prompt
Use the informa�on provided to you in the TransGlobal Airlines Informa�on document to perform a business environment analysis
using the PESTEL method. Your task is to analyze the internal and external business environment of TransGlobal Airlines by
iden�fying the impact of each PESTEL factor on the business environment.
Specifically, you must address the following rubric criteria:
Order Measuring A Success Assignment
1. Iden�fy one poli�cal factor that can affect the company’s business environment and explain any poten�al impact on
acquisi�on strategy.
2. Iden�fy one economic factor that can affect the company’s business environment and explain any poten�al impact on
acquisi�on strategy.
3. Iden�fy one sociological factor that can affect the company’s business environment and explain any poten�al impact on
acquisi�on strategy.
4. Iden�fy one technological factor that can affect the company’s business environment and explain any poten�al impact on
acquisi�on strategy.
5. Iden�fy one environmental factor that can affect the company’s business environment and explain any poten�al impact on
acquisi�on strategy.
6. Iden�fy one legal factor that can affect the company’s business environment and explain any poten�al impact on acquisi�on
strategy.
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources
should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.
Criteria Exemplary (100%) Proficient (90%) Needs Improvement
(70%) Not Evident (0%) Value
Order Measuring A Success Assignment
Module Four Business Environment Analysis Report Rubric

MBA-620-X4689 Measuring Success in an Org 22TW4 TM
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