Order Monitor our Brand Company Online

Order Monitor our Brand Company Online
Order Monitor our Brand Company Online
How can we monitor our brand or company online?
Online searching is the best way to determine how well-known, or well-liked, your brand is. This can be carried
out in various places and using a range of tools, as shown below:
Online tool How it can be used
Set up a Google Alert to return chosen keywords – for example, your company name, its brands or even your
own name. An email will be sent to you when your chosen keywords appear online. This will enable you to
determine when and where you are being talked about, whether what’s being said about you is good or bad
or whether someone needs your help.
Forums Join online forums relevant to your business to monitor whether your brand is being talked about. If you
enter the conversation, ensure that you tell people exactly who you are. It is illegal in the UK to pose as a
customer talking favourably about your own company’s products and services or posting negative comments
about competitors.
Twitter The HP Customer Care site is rated one of the ‘Ten Best Web Support Sites’ by the Association of Support
Tweetdeck Use Tweetdeck to set up a column that returns your search keywords to enable you to respond quickly to
anyone tweeting about your products or services – whether just to say ‘thank you’ or to provide advice.
Tweetbeep Like Google Alerts for Twitter, it allows you to keep track of conversations that mention you, your products or
your company. Up to 10 alerts can be organised, free of charge.
HINT: Not all online sources are spidered by robots. Always ask new customers ‘how did you hear
about us’ to monitor unknown sources.
See also
Q7 What is Twitter?
Q78 How is branding online different?
Q79 How do we prevent brand damage if our employees use social networking sites?
Q82 How can we brand our business on social media sites?

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