Order The Basic Rules of Website Usability

Order The Basic Rules of Website Usability
Order The Basic Rules of Website Usability
Q33 What are the basic rules of website usability?
Website users include people with visual, hearing, physical, speech, cognitive, neurological and other disabilities.
You must cater for them as well as other users. In addition, we live in a world where the population generally is
aging, so it is important to consider that, as people become older, their eyesight, memory, hearing and dexterity
may be reduced.
To ensure your website is universally accessible, you should consider the following:
Usability rule Example
Simple content Keep content simple and easy-to-read.
Clear navigation Make sure users can navigate easily around the site and find their way back to the home page at the
press of their mouse button.
Text alternatives Offer larger print or sound files to help users to read a page.
Keyboard
alternatives
Offer alternatives such as mouse-controlled pages.
Easy-to-see screen Some colours are hard to see on screen, and customers with colour blindness may see nothing at all if
you have green text on a red background! Separate foreground from background or provide
alternatives; allow the user to change backgrounds.
Alternatives to
images
The ALT or alternative text for an image should describe what is being shown as text readers can
select and read ALT text. Be descriptive with your ALT text.
Alternatives to
Flash or plug-ins
Any information in Flash or other plug-ins also should be offered in plain HTML.
Eliminate
distractions
Keep your site free from pop-ups and other distractions that can confuse visitors.
HINT: The World Wide Web Consortium (W3C) sets standards for web design. Good web designers will
already be aware of these guidelines. Ask for examples of sites they have done and ask how they have
incorporated website usability.
See also
Q1 Where do we start with digital marketing?
Q34 How can we build websites ourselves without using a web designer?
Q35 What contact information must appear at a minimum on our website / blog?
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