Order Tourism Marketing Assignment

Order Tourism Marketing Assignment
The task consists of an essay about a luxury hotel selected by the student. Please, read carefully all the questions and answer them in your own words, quoting
relevant authors and providing examples.
The questions you have the answer are:
1- PART ONE: Pick one existent hotel and explain:
a. Briefly describe the company. How is their workflow? What do they offer? Which is their brand personality? Who are their customers? What
about their pricing strategy?
b. Analyze its digital resources: website, app, social media profile…
c. Explain its marketing environment (macroenvironment and microenvironment)
2- PART TWO: Think about an original marketing strategy for the company selected in the question 1 and answer:
a. Which objective do you have?
b. Which target have you selected? Why? Explain the segmentation
c. Which channels would you use? Why?
d. Which content would you create?
e. How would you evaluate the campaign?
Order Tourism Marketing Assignment
To submit your essay, you must upload it to Turn it in a single PDF document.
Formalities:
• Wordcount: 2.000 words
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Week 12 – Sunday 8th of January at 23:59h (Barcelona’s time) Via Moodle (Turnitin).
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
Order Tourism Marketing Assignment
• The student will practice her/his critical thinking
• The student will practice her/his creative thinking
• The student will apply the knowledge and the concepts seen at class
• The student will learn how to develop a proper strategy in the tourism industry
• The student will reflect about the existent strategies in the tourism industry
Rubrics
Learning Descriptors Fail Below 60% Marginal Fail 60-69% Fair 70-79 % Good 80-89% Exceptional 90-100%
Purpose

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  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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