peer response

please respond to the following to peers for the following Defining Your Playing Field The first step of the strategic development process is to determine the “Where to Play” choice that will then help you identify the segment of the market you are targeting and the competitors you will face. 1.Lisa Hernandez RE: Week 2 Discussion COLLAPSE Hello class Review the Strategy Project Company Selection Guidelines Click for more options and specify the company (and specific division or product if your company is large and diverse) you will use for Assignments 1 2 and 3. General Electric renewable energy (wind turbine). How would you define the Playing Field for this business? This should include focused parameters such as the market segment product service geography and price where you will choose to compete. The playing field for General Electric in renewable energy is competitive with other leading competitors such as Hitachi Boeing General Dynamics Emerson Electric Siemens and 3M to name a few. General Electric has a product in renewable energy called Haliade-X offshore wind turbine which is an industry first as well as on-shore wind-turbine products. With one turn it can provide energy to a home for two days. It is an offshore wind turbine and is ocean based. In 2020 renewable energy companies have been outperforming fossil fuel majors and more of the worlds largest economies are committing to net-zero by 2050 (1). General Electric renewable energy headquarters is in Paris France and I would choose to compete on a more global level. Using the guidance from Martins article on Porters Five Forces as well as Chapters 2 and 3 from Sherman what predictions do you have about the profitability of this Playing Field? Support your assessment by discussing each of Porters forces as they relate to your company. As we switch to renewable energy their will be more competitors competing to get the consumer to the product. Benefits for Farmers who have onshore wind turbines on their wind farms is they can lower prices for at least twenty years due to maintaining their own electricity production generating $3000-$10000 more a year. The costs of an offshore wind turbine in around $28000000 which makes it harder for competitors to although there are other energy giants on the rise. There is no immediate threat of product substitution. Just as Yellow Tail Wine company focused on the percentage of the population that did not drink wine that strategy could also be used for people who are skeptical about the use of renewable energy. Source: Felicia Jackson. Renewables Return To Growth In 2021. Forbes Leonard Sherman. If Youre in a Dogfight Become a Cat!: Strategies for Long-Term Growth. Strayer Online. Regards Lisa Hernandez 2.Stephen Gilderdale RE: Week 2 Discussion COLLAPSE Dear Dr Sturtevant and classmates. As with the rest of my MBA projects I am using the business I work for to enable me to take the best advantage of the material and put it in to practice ASAP after learning. I have chosen the Cyber Security business at Dell Technologies as this is an area of strategic importance for the larger business and the global threat landscape. How would you define the Playing Field for this business? This should include focused parameters such as the market segment product service geography and price where you will choose to compete. The United Kingdoms Government recently published a press release that stated that the UKs cybersecurity sector is worth £8.3billion (Warman 1). This is a much broader playing field than Dell Technologies can address. Focused Playing field and product I will address specifically Cyber Recovery and Data Centre workloads and the protection of these applications. How to help customer protect against data destruction by a cyber attack and how to recover to ensure the business is back online and service customers. Geography The United Kingdom Segment As my business encompasses all sectors in the UK Public Private Healthcare etc. I will cover all except the SME sector as Dell Technologies solutions do not scale small enough for SMB customers in this space. Due to sensitivity I cannot make comments in regards to the price of the solutions. However in this sector price for a customer tends not to be the issue as the cost of a cyber attack is many multiple times the cost of a solution to protect against an outage. Using the guidance from Martins article on Porters Five Forces as well as Chapters 2 and 3 from Sherman what predictions do you have about the profitability of this Playing Field? Support your assessment by discussing each of Porters forces as they relate to your company. Below you can find my assessment of the industry in alignment with regards to Porters five forces (Martin 2). Competitive Rivalry. Looking at the market and analysts I would suggest there is three main competition these are 1. Rubrick (3). 2. Commvault (4) and IBM with Actifio (5) (need to partner). I would suggest all their offerings are immature. Supplier Power. Due to Dell Technologies size and scale we have a solid and robust supply chain. An example would be Dell Technologies are Intels largest customer which around 20% of their sales globally to Dell (Dell 6). As we have manufacturing plants spread across the globe mixed with multi-tier suppliers we have built a solid platform. er Power. Not easy. Due to the small number of suppliers and specific requirements of customers there is a balance between value for the customer and the vendor. Threat of Substitution. Almost impossible due to patents and years and millions of USD in R&D building this solution (Voss 7) Threat of New Entry. Data protection business such as VEEAM could enter the industry but building a solution to meet the cyber recovery needs; however this takes years and a lot of money; therefore a new entry from an unknown technology provider is very unlikely. Thank you. Stephen. Requirements: Review the Strategy Project Company Selection Guidelines and specify the company (and specific division or product if your company is large and diverse) you will use for Assignments 1 2 and 3. How would you define the Playing Field for this business? This should include focused parameters such as the market segment product service geography and price where you will choose to compete. Using the guidance from Martins article on Porters Five Forces as well as Chapters 2 and 3 from Sherman what predictions do you have about the profitability of this Playing Field? Support your assessment by discussing each of Porters forces as they relate to your company. Matt Warman. 2020. UKs booming cyber security sector worth £8.3 billion. https://www.gov.uk/government/news/uks-booming-cyber-security-sector-worth-83-billion Marci Martin. 2019. How Porters Five Forces Can Help Small Businesses Analyze the Competition. https://www.businessnewsdaily.com/5446-porters-five-forces.html Rubrick. 2021. Cyber Resiliency in a Nutshell. https://www.rubrik.com/en/insights/ransomware-recovery-cyber-resiliency-guide Commvault. 2021. Ransomware Protection. https://www.commvault.com/security-and-compliance/ransomware-protection IBM. 2021. Cyber security and recovery. https://www.ibm.com/services/business-continuity/cyber-resilience Dell Technology. 2021. Internal customer briefing March 2021 with Intel NDA. Stefan Voss. 2018. Inventing Cyber Recovery… for our Customers. https://www.delltechnologies.com/en-us/blog/inventing-cyber-recovery-creating-new-category/ Matt Warman. 2020. UKs booming cyber security sector worth £8.3 billion. https://www.gov.uk/government/news/uks-booming-cyber-security-sector-worth-83-billionMarci Martin. 2019. How Porters Five Forces Can Help Small Businesses Analyze the Competition. https://www.businessnewsdaily.com/5446-porters-five-forces.htmlRubrick. 2021. Cyber Resiliency in a Nutshell. https://www.rubrik.com/en/insights/ransomware-recovery-cyber-resiliency-guideCommvault. 2021. Ransomware Protection. https://www.commvault.com/security-and-compliance/ransomware-protectionIBM. 2021. Cyber security and recovery. https://www.ibm.com/services/business-continuity/cyber-resilienceDell Technology. 2021. Internal customer briefing March 2021 with Intel NDA.Stefan Voss. 2018. Inventing Cyber Recovery… for our Customers. https://www.delltechnologies.com/en-us/blog/inventing-cyber-recovery-creating-new-category/