Porters Five Forces model

You are a business advisor that is specialised in strategic positioning. You have been approached by JD Sports that was nominated in the Business of the year category by the City AM Awards 2019. The company has been distinguished due to their financial performance and their aggressive expansion strategy through an inventive, nimble business that can still thrive in the sector (City Am, 2019). The company has hired you to produce a report that provides an outlook for the companys
2020/2021Academic Year20212strategic direction for the next 5 years.
The company is particularly keen in keeping a health expansion strategy while maintaining its retail presence in the UK.This report should include the following sections:
Section 1: (30%)
a)Analyse the strategic positioning of the organisation. This must include an assessment of the mission statement and the long-term goals of the organisation.
b)Critically analyse the current macro environment for JD Sports, and interpret information in order to produce likely scenarios that present opportunities and challenges for the retail industry.
Section 2: Capability(30%)
c)Assess the internal capability of an organisation by using the McKinseys 7 S framework.
d)Critically evaluate the strategic capabilities of JD Sports, utilising a TOWS matrix.
Section 3: Competitive Analysis

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