Press release about the launching of a Small and Medium Scale Enterprise (SME)

It’s an individual assignment. Students are supposed to write a press release about the launching of a Small and Medium Scale Enterprise (SME). Students are free to select the nature of the company. As part of its launching students have to prepare a press release for publication in an Omani newspapers. It should be neatly typed in MS Word. Focus should be more on following the standard structure of a press release. The basic content, including few quotes, for the press release will be provided by the instructor. The purpose of this assignment is to familiarize students with the basic structure and style of writing press release. It also aims to convince the students of the importance of media publicity in general and press releases in particular in the success of a new venture. You are required to submit the essay in around 600 words. The write up should include, but not limited to, the following: 1. Follow the standard style of press release 2. Give release time. 3. Give a suitable headline. 4. Begin the lead with dateline. 5. Use inverted pyramid style of news writing. Emphasize the important facts first in the story. 6. Include organization Boilerplate. 7. Give your organization’s name, address, contact details, etc at the proper place.
1. Logo (YOUR LOGO HERE) 3. Release Date FOR IMMEDIATE RELEASE Contact: [Your Name & Organization Phone: (Contact Phone Number Email: Contact Email Address] 2. Your Contact Info 4. Headline 5. The “Deck” (Subheader) 6. Dateline [MAIN PRESS RELEASE HEADLINE] [Italicized Sub-header [CITY, STATE, Month Date-1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vestibulum, mi ut pharetra ullamcorper, mauris est suscipit est, non malesuada diam sapien sit amet arcu. Mauris cursus suscipit ipsum, id venenatis nulla fringilla at. Aliquam erat volutpat. Aenean dictum enim vitae consequat lacinia. 7. 1st Paragraph 8. Body Paragraphs Curabitur sit amet interdum nisl. In id lacinia ligula. Aliquam porta, ipsum in tristique dignissim, eros tellus feugiat magna, in cuismod sem sapien semper leo. Aliquam pharetra fringilla tortor id tempor. Ut metus odio, suscipit tristique risus a, pellentesque finibus quam. Nam vehicula nisl dolor, sed tristique nulla accumsan nec. Duis elementum, urna sed vestibulum facilisis, nisi magna eleifend leo. quis vulputate mauris elit in eros. Donec tempus auctor purus ac fermentum. Aliquam in commodo lectus. id fringilla dui. Sed blandit sapien nibh, in pretium arcu tristique in. Morbi et ante ut purus dictum varius. Nunc facilisis lorem utformentum lobortis. Praesent sit amet augue viverra, luctus ex iaculis, gravida ante. 9. Boilerplate [Your Business Name is a (Boilerplato description…) சார் 10. End Notation 11. Final Note If you would like more information about this topic. please call [Name] a: (Phone number] or email email address