Product mix width

Food Truck PROJECT      Part 2: Product

Name:                                                                     

Date:                                           

Period:                 

Question #1: What is your product mix width?

Located in the city of …………………, we will be targeting school students on premises and on school special events when needed. Our main audience is young school boys and girls between 10 and 14 years old and of course from all ethnic groups.

Our product mix for our food truck concept has also considered the healthy lovers and our food categories will be:

Question #2: Create Depth

Based on the above set categories, we decided to create and develop the below items

Question #3: Brand Character

Our food truck is targeting teenagers and children and thus needs to be addressing their style of living. Our brand character needs to reflect the lifestyle of youngsters and talk to them in their own language.

Our Brand Character is:

• Friendly
• Edgy
• Youthful
• Adventurous
• Trendy

Question #4: Brand Logo

After several name suggestion and shortlisting, we decided to name our food truck “Grab’n Go”

Why Grab’n Go? Simply because it illustrates the convenience of our business. The logo we created reflects our brand character. The illustrations represent the type of our business, and the dominating red color represents our audience by being exciting, edgy, bold and youthful. Moreover, the curvy shapes represent modernity and simplicity all together.

Question #5: Design your truck

We used our brad colors for branding our truck. We also incorporated the logo to showcase our brad. The design reflects our brand character of being youthful and trendy. We also incorporated the menu on our truck to make it easier for consumers to decide what to .