ProjectCharterExample1.pdf

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E-Commerce Platform Project Charter

Project Title Date

Spinneys E-Commerce Launch

04th June 2020

Project Lead Project Sponsor

Sahil Buch CEO, Spinneys Dubai LLC

Business context (why we do it)

Spinneys operates 51 retail outlets across the UAE and has seen in-person retail ever since its existence in 1961 with no e-commerce
platform and home delivery service needed. However, due to the COVID-19 crisis and with new government regulations in place with
respect to movement of persons in the city, most of our stores have seen irregularity in sales with some even reporting a drop in sales
over the last 2 months. As a result, to recover our revenue lost and to increase our market share, it is necessary for us to develop an e-
commerce platform with home delivery service to cater to our customers especially those above 60 and in remote locations with minimum
travel options to our retail stores to allow for an increase

Project Objective

To develop and launch Spinneys E-Commerce Portal and Home Delivery in Dubai

Project Scope

The scope of this project includes the creation of an online e-commerce user interface with updated product database to allow for online
grocery shopping and creation of an tracking interface to facilitate home delivery of s by customers.

Key Deliverables (In Scope) Out of scope (Nice to have/know)

E-Commerce UI

 Registration and User Profiling

 Category and Production Mapping (Grocery/Ambient/General)

 Bilingual Interface Development (English/Arabic)

 Meal Kit component mapping

Back End Management

 Logistics Management Center for tracking

 Staff Recruitment and Training

 3rd Party API Toolkit for programming the interface

 Creation of Inventory Management Dashboard

for Spinneys Logistics

 Testing and Debugging prior to public release

 Link to Air Miles Points Redemption Plan

 Social Media promotion

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Project timeline and key milestones

Time Period: 8 months(June 2020 – January 2021)

 E-Commerce Platform Development

Service Agreements; Domain License; Category Updates; E-commerce Integration; Online Payment Gateway Integration

 Logistics and Operations Setup

Delivery Equipment; Training; Inventory Management Platform setup; Operational Setup Procedures

 Launch and Promotion

Soft Launch and Full Launch

Platform Launch Date: 14th January 2021

Project Constraints / Executional mandatories

 Labor Constraints

o Investment of Human Resources will be required from multiple teams

o Limited staff capacity due to COVID-19 restrictions may impact Phase 1

 Budget for project is limited

 User Data collected would have to be in line with Data Privacy Regulations

Project budget

AED 55,150,700 (Fifty-Five Million, One Hundred and Fifty Thousand, Seven Hundred)

Project risks

 Information risk due to licensing of UI development to third-party organization

 Reduced staff capacity

 Involvement of multiple teams may lead to potential conflicts

 Team may run out of budget in the case of extended time for development

Project Core Team

 Sahil Buch, Operations [Project Lead]

 Ian Gould, Marketing

 Michelle Moreau, Operations

 Rod Smith, HR

 Abdullah Alkhamis, Legal

 Mohammed Barakat, Compliance

 Antos CJ, Commercial and Category

 Praveen Kumar, Finance

 Michael, Sanjay, Hussain, Omar, Shariq [Spinneys.com Retainer Team]

 Andre van der Merwe Property

 Danny Morrison, IT

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Project Stakeholders

 Chairman, Spinneys Dubai LLC

 CEO, Spinneys Dubai LLC

 Project Core Team, Spinneys Dubai LLC

 Pinpoint Media FZ LLE (Third Party UI Developer)

 Delivery and Supplies Team, Spinneys Logistics

 Delicatessen Processing Unit, Spinneys Fresh Food Industries LLC

 Dubai Municipality – Food Safety Authority, Government of Dubai

Document Version Updated Date

FINAL 09th June 2020

Signature of Project Lead Signature of Project Sponsor