Public relations questions

Public relations .

A) is a form of propaganda
B) involves two-way communication
C) is also known as “free advertising” D) All of the above.
E) None of the above.

2) The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called .

A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.

3) A profession is distinguished from a trade by .

A) the establishment of ethical standards
B) a form of licensing or government control
C) ongoing research in support of the profession
D) A and B
E) All of the above.

4) Organizations such as PRSA and IABC have sought to promote professionalism in public relations by .

A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations

5) The execution phase of the public relations process is known as .

A) planning
B) propaganda
C) evaluation
D) research
E) communication

6) According to a 2005 membership survey, the largest number of PRSA members are employed by .

A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
E) nonprofit organizations

7) The values-driven management of relationships between an organization and the publics that can affect its success is known as .

A) reputation management
B) the dynamic approach to public relations
C) values-added public relations D) values-driven public relations E) relationship building

8) The first question an organization should ask itself when developing a values statement is .

A) Why are we in business?
B) What is in it for us?
C) How can we win the respect of others?
D) Why should be care about our customers? E) How much money do we want to make?

9) San Francisco-based Gap, Inc. .

A) was found guilty of engaging in unfair labor practices and of using foreign sweatshops
B) was forced to apologize for artificially raising the price of it blue jeans
C) answered its critics by requiring fair labor practices among its overseas vendors
D) created phony shell corporations to cover its use of foreign sweatshops
E) B and D

10) Gap Incorporated’s Social Responsibility Report .

A) was an effort to live up to the company’s previously established corporate code of conduct
B) uncovered thousands of fair labor violations by its overseas suppliers
C) detailed the company’s efforts to monitor the labor practices of its foreign vendors
D) All of the above.
E) None of the above.

11) When public relations practitioners seek to maintain or improve relations with local special interest groups, they are engaged in .

A) investor relations
B) community relations C) employee relations D) media relations
E) consumer relations

12) When public relations practitioners communicate on behalf of churches, foundations, or hospitals, they are most likely employed in which category of public relations jobs?

A) independent public relations consultancies
B) corporations
C) governments
D) nonprofit organizations and trade associations
E) public relations agencies

13) In which broad category of public relations jobs are practitioners least likely to have the term public relations included in their job titles?

A) governments
B) public relations agencies
C) corporations
D) independent public relations consultancies
E) nonprofit organizations and trade associations

14) The United States Code has its greatest impact upon public relations practitioners in .

A) corporations
B) public relations agencies
C) nonprofit organizations and trade associations
D) independent public relations consultancies
E) governments

15) When trying to get that first job or internship, you should
.
A) send form letters to as many potential employers as possible
B) try to say as little as possible about your experience
C) ask where your desk will be located
D) ask about salary and benefits in your application letter
E) thoroughly research a potential employer before applying

16) According to Professor David Dozier, persons who make policy decisions and take responsibility for the success or failure of public relations programs are known as public relations

A) technicians
B) managers
C) specialists
D) professionals
E) practitioners

17) Which of the following statements is true?

A) Corporate communicators earn the lowest salaries in public relations.
B) On average, public relations technicians earn more money than public relations managers.
C) On average, women practitioners earn more than men practitioners.
D) All of the above.
E) None of the above.

18) Fineman Associates Public Relations of San Francisco has become well known for .

A) presenting the Fineman Cup for Public Relations
Excellence
B) becoming the world’s largest public relations agency
C) compiling a list of the year’s worst public relations disasters
D) winning the most public relations awards in history
E) paying the highest salaries among public relations agencies

19) When trying to getting that first internship or job, you should
.

A) send a brief, typed thank-you letter after each interview
B) send an error-free application letter and resume
C) prepare for the job interview
D) all of the above
E) none of the above

20) The most important event in the development of modern U.S. public relations is .

A) the Industrial Revolution
B) the Boston Tea Party
C) Crystallizing Public Opinion
D) the ratification of the Constitution and the Bill of Rights
E) the growth of public education

21) The Scopes Monkey Trial .

A) was a publicity stunt
B) focused on Darwin’s theory of evolution
C) was a historic clash between science and religion
D) All of the above.
E) None of the above.

22) The so-called “Four Minute Men” .

A) are former track and field stars who now serve as PR
spokespersons
B) were affiliated with the Creel Committee
C) delivered patriotic messages during the First World War
D) A and B E) B and C

23) Which of the following is not mentioned as one of the five social trends that led to the development of modern public relations?

A) the expansion of democracy
B) the growth of institutions
C) the growth of advocacy
D) the aging of the Baby Boom generation
E) the search for consensus

24) The First Amendment is important to public relations because it .

A) guarantees the right to vote
B) created the concept of disclosure laws
C) included the “Declaration of Principles” D) established the right to free expression
E) limits the amount of federal money that can be used to pay a publicity expert

25) Early publicity shops met with limited success because

A) few understood what publicity was
B) they met stiff resistance from newspaper publishers
C) credibility was a problem
D) All of the above
E) None of the above

26) Edward L. Bernays’ critics claimed that he .

A) was too self-promotional B) was a Nazi sympathizer C) was dishonest
D) was sexist
E) didn’t understand the plight of poor people

27) Doris Fleischman was the wife and influential business partner of .

A) Edward L. Bernays B) Ivy Ledbetter Lee C) George Creel
D) George Parker
E) P.T. Barnum

28) This was the first nationwide grassroots fund raising campaign on behalf of medical research.

A) The Danny Thomas – St. Jude’s Children’s Hospital Foundation
B) The Susan G. Komen Race for the Cure
C) The March of Dimes
D) The Great American Smoke-Out
E) The Jerry Lewis Muscular Dystrophy Association Labor Day Telethon

29) When you communicate with one public in an attempt to reach another public, the public with whom you are communicating is known as .

A) an intervening public
B) a secondary public
C) a primary public D) an aware public E) a latent public

30) A group whose values have come into contact with the values of your organization, but which has not realized it is known as

A) a secondary public
B) a primary public C) an aware public D) a latent public
E) an intervening public

31) A group that can directly influence your organization’s abilities to achieve its goals is known as .

A) a secondary public
B) a primary public
C) a latent public
D) an intervening public
E) an aware public

32) The notion that organizations rely on resources that are held by other groups is called .

A) external resource theory
B) resource dependency theory
C) coorientation
D) codependency theory
E) external reliance theory

33) As a general rule, the news media in the United States
.
A) are a secondary, nontraditional, and latent public
B) must publish or broadcast all news releases that are given to them
C) have done a good job of incorporating women and minorities into management
D) do not reflect the cultural diversity of their communities
E) require government licenses to cover the news

34) Which of the following statements is/are true?

A) The number of federal government employees is rising.
B) Less than half of federal government employees a satisfied with information they get from management.
C) A majority of federal government employees say they are satisfied with their jobs.
D) All of the above are true. E) All of the above are false.

35) is/are the most powerful force(s) in the U.S. economy.

A) Business expenditures B) Industrial expenditures C) Foreign investments
D) Consumer spending
E) Government spending

36) When the Subway restaurant chain received complaints about a promotion in its German franchises highly critical of McDonald’s and American consumers, company officials

A) resigned
B) asked for a federal government investigation
C) defended the promotion
D) continued the promotion
E) disavowed knowledge of the promotion

37) The Whirlpool Corporation’s decision to supply household appliances to every home built by Habitat for Humanity is an example of .

A) a company acting on its values
B) a great way to dispose of out-of-date inventory
C) corporate social responsibility
D) A and C E) B and C

38) The theory that some needs are more basic than others and, therefore, provide us with greater motivation than others is

A) Maslow’s Hierarchy of Needs B) Uses and Gratifications Theory C) Einstein’s Theory of Relativity D) The Agenda Setting Hypothesis E) Marsh’s Theory of Compliance

39) According to Abraham Maslow, is/are the most basic (s) of needs people have.

A) safety needs B) acceptance C) self-esteem
D) self-actualization
E) physiological needs

40) The purpose of Monroe’s Motivated Sequence is to .

A) study the evolution of public opinion
B) anticipate future trends
C) measure public opinion
D) build persuasive messages
E) counteract Maslow’s Hierarchy of Needs

41) is what happens when a public debate leads to a consensus.

A) An already present mass sentiment
B) An issue
C) A social value D) Public opinion E) A social action

 

42) When public relations practitioners attempt to manipulate public opinion, they run the risk of losing their .

A) respect
B) credibility
C) license
D) innocence
E) accreditation

43) Communicating an idea in such a way that an audience is influenced, either intentionally or unintentionally, by the way it is expressed is known as .

A) coloring B) shading C) framing D) spinning
E) manipulation

44) The main reason President Harry Truman did not realize that the Japanese government was interested in negotiating a peace settlement just before the atomic bomb was dropped on Hiroshima is because .

A) the Japanese did not respond to the Potsdam Declaration
B) it was the weekend
C) the Japanese sent him a message he couldn’t understand
D) government bureaucrats in Washington misplaced the message
E) the Japanese Prime Minister was opposed to peace

45) The PRSA Member Code of Ethics is example of ethics code.

A) an organizational
B) a professional C) a societal D) a personal E) a voluntary

46) According to the authors of your textbook, the notion that public relations practitioners must choose between objectivity and advocacy is .

A) a misleading ethics debate based upon a false premise
B) called the Potter Box
C) a necessary evil
D) rejected by all practitioners
E) an example of the veil of ignorance

47) Virtual organizations are a challenge to ethical behavior because .

A) they don’t really exist
B) participants may have differing values
C) they are multinational
D) they are illegal
E) none of the above

48) The public relations practitioner’s role as a relationship manager .

A) resolves the misleading question of whether one should serve as an advocate or as an objective observer
B) can involve the delivery of unpopular truths
C) can mean that sometimes it is necessary to be an advocate
D) All of the above.
E) None of the above.

49) Immanuel Kant’s categorical imperative requires one to make ethical decisions as if .

A) it were a life or death situation
B) we have reach the “Golden Mean of Enlightenment”
C) there is a veil of ignorance descending upon the world
D) they would be applied as rules you want everyone else to follow
E) it’s the end of the world as we know it

50) Ethical considerations play an especially important role in step of the public relations process.

 

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