report about current promotional techniques targeting UK residents

Requirements: Written report • Your work must indicate the number of words you have used.It must be a written report of around 3000 words, without exceeding, excluding bibliography. Task One: You are working as a marketing consultant. You have been instructed to undertake research into the current promotional techniques, targeting UK residents, of Adidas. Your research should form part of a portfolio and must include written summaries, videos or website screenshots, pictures you take, and promotional campaigns you discover. No content should be older than two years old. Include promotional activity that occurs:
• At customer facing touchpoints (i.e. stores/ offices/ reception areas).
• In external spaces (i.e. advertising billboards).
• Via digital platforms (i.e. websites, social media).
• Through third parties (i.e. news articles, analyst reports). • At customer facing touchpoints (i.e. stores/ offices/ reception areas). • In external spaces (i.e. advertising billboards). • Via digital platforms (i.e. websites, social media). • Through third parties (i.e. news articles, analyst reports). Knowledge of relevant literature that would permit an understanding of effective marketing solutions. This will take the form of strategies and tactical plans that are supported by a sound information base.
• The ability to use creative marketing skills and knowledge in a practical and applied situation. The work should demonstrate intellectual originality and imagination.
The task requires you to be creative and use your marketing knowledge and skills so that the portfolio gives a broad picture of the promotional techniques used by your chosen company in a practical and tactical manner.
• A range of research needs to be undertaken. This is a creative task so there are few set boundaries to the design of your portfolio. However, note that the task is worth more, and is therefore, equivalent to approximately 1,800 words.
N.B- It is strongly advised that you include a brief overview of the company’s current operations.
Task Two:
As part of the promotional mix portfolio, you must support your practical work with a formal report. This report should apply the theoretical aspects of the promotional mix used in your chosen company and evaluate the effectiveness of these tactics.
Apply 2 of the following marketing theories to the same company used in Task One and critique how effectively they have been implemented, in the last two years.
• AIDA
• Above / below the line
• Push and pull strategies
• The communication process

An evaluation of the effectiveness of these tactics is required. This must include objective measurable data that reflects the impact of the applied theory on the company (i.e. financial or social media KPI outcomes).
Knowledge and understanding of the theories applied to past and current marketing management concepts. This knowledge needs to be used to critically appraise the way in which marketing theory relates to marketing practice.
• The ability to express theories accurately and in and sound structure. Learning resources must be effectively managed and show a high degree of exploration.
The report must include how the company applies the two theories you choose, with clear examples. The inclusion of diagrams to illustrate how each theory works is advisable.
• You need to evaluate how effectively these strategies have been implemented. In order to do so, you must consider objective data such as KPI outcomes found in company reports or social media metrics linked to a specific campaign. Knowledge of relevant literature that would permit an understanding of effective marketing solutions. This will take the form of strategies and tactical plans that are supported by a sound information base. • The ability to use creative marketing skills and knowledge in a practical and applied situation. The work should demonstrate intellectual originality and imagination. The task requires you to be creative and use your marketing knowledge and skills so that the portfolio gives a broad picture of the promotional techniques used by your chosen company in a practical and tactical manner.
• A range of research needs to be undertaken. This is a creative task so there are few set boundaries to the design of your portfolio. However, note that the task is worth more, and is therefore, equivalent to approximately 1,800 words.
N.B- It is strongly advised that you include a brief overview of the company’s current operations. The task requires you to be creative and use your marketing knowledge and skills so that the portfolio gives a broad picture of the promotional techniques used by your chosen company in a practical and tactical manner. • A range of research needs to be undertaken. This is a creative task so there are few set boundaries to the design of your portfolio. However, note that the task is worth more, and is therefore, equivalent to approximately 1,800 words. Task Two: As part of the promotional mix portfolio, you must support your practical work with a formal report. This report should apply the theoretical aspects of the promotional mix used in your chosen company and evaluate the effectiveness of these tactics. Apply 2 of the following marketing theories to the same company used in Task One and critique how effectively they have been implemented, in the last two years.
• AIDA
• Above / below the line
• Push and pull strategies
• The communication process

An evaluation of the effectiveness of these tactics is required. This must include objective measurable data that reflects the impact of the applied theory on the company (i.e. financial or social media KPI outcomes). • AIDA • Above / below the line • Push and pull strategies • The communication process Knowledge and understanding of the theories applied to past and current marketing management concepts. This knowledge needs to be used to critically appraise the way in which marketing theory relates to marketing practice.
• The ability to express theories accurately and in and sound structure. Learning resources must be effectively managed and show a high degree of exploration.
The report must include how the company applies the two theories you choose, with clear examples. The inclusion of diagrams to illustrate how each theory works is advisable.
• You need to evaluate how effectively these strategies have been implemented. In order to do so, you must consider objective data such as KPI outcomes found in company reports or social media metrics linked to a specific campaign. Knowledge and understanding of the theories applied to past and current marketing management concepts. This knowledge needs to be used to critically appraise the way in which marketing theory relates to marketing practice. • The ability to express theories accurately and in and sound structure. Learning resources must be effectively managed and show a high degree of exploration. The report must include how the company applies the two theories you choose, with clear examples. The inclusion of diagrams to illustrate how each theory works is advisable.
• You need to evaluate how effectively these strategies have been implemented. In order to do so, you must consider objective data such as KPI outcomes found in company reports or social media metrics linked to a specific campaign. The report must include how the company applies the two theories you choose, with clear examples. The inclusion of diagrams to illustrate how each theory works is advisable. • You need to evaluate how effectively these strategies have been implemented. In order to do so, you must consider objective data such as KPI outcomes found in company reports or social media metrics linked to a specific campaign.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
1
You can contact our live agent via WhatsApp! Via + 1 3234125597

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 20% with the discount code CLASS