Social Media Influencers

1-A social media influencer is someone who exerts his or her influence through social media. Recall from Chapter 13 the qualities that make a good influencer Requirements: answer all the questions propley. Reach: The quantity of people to whom an influencer is able to deliver a message. Credibility: The level of trust given by followers based on the perceived knowledge or expertise of the influencer. Authenticity: Good influencers genuinely believe in the brand that they are promoting and what it stands for. If influencers are not sincere they risk alienating their audiences Activity: Influencers must be active on social media publishing content daily or weekly to their platforms. Engaging: Influencers must engage with their followers. When followers mention the influencer or ask questions it’s important to acknowledge followers by liking or commenting back.

2- Influencers are often defined and categorized by their reach or the number of followers. Nano-influencers: 1 to 1000 followers. These influencers are typically among the average social media user who can use their power to influence their close-knit followers like family and friends. Micro-influencers: 10000 to 50000 followers. These influencers hold a smaller reach with very high levels of influencer and engagement among their followers. Mid-tier influencers: 50000 to 500000 followers. These influencers are between a micro and macro influencer and is looked upon as an industry expert in their niche category. Macro-influencers: 500000 to 1000000 followers. These influencers have a very large reach and use their influencer status to generate income. Macro influencers often warrant representation from a talent manager. Mega-influencers: 1000000+ followers. These influencers are typically celebrity influencers with a very large following. They often collaborate with brands on a paid-per-post basis.

3-Instructions for the assignment Identify a social media influencer that falls into one of the five categories above. For the influencer that you select evaluate the following: Name of the influencer Picture of the influencer and social media account Influencer’s profession Number of followers on this account Images of 3-5 recent posts How s/he became an influencer/developed her and his influence (past activities and events) How s/he uses her/his influence now (product or brand promotions or other causes).Note any specific brands or products that s/he promotes Note any specific brands or products that s/he promotes Which of the five influencer qualities listed above do you think makes this influencer a good influencer and why? Which of the five qualities listed above makes this influencer not so good and why?Perhaps you feel this influencer is not credible authentic or they dont actively engage with their audience. Perhaps you feel this influencer is not credible authentic or they dont actively engage with their audience.