The Apple mobile strategy


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  1. 50 points – Explain why the appropriate framework for analyzing the Apple mobile strategy (e.g., hardware, software, store) is that of Systems Engineering while the appropriate framework for analyzing the Android mobile strategy (hardware, software, store) (NOTE: in this case, the question is referring to the Android open-source operating system and the devices that run it; NOT Google or Alphabet) is Systems of Systems Engineering. Responses should address systems engineering decisions related to stakeholders, systems engineering processes (e.g., change control, requirements, design), hardware and software decisions (think acquired v. procured products). You may use diagrams to support your analysis.


  1. 50 points – Using your answer from (1), a. identify and explain 1 major difference between Android and Apple for each of:
  2. Product Systems Engineering
  3. System Realization
  4. Deployment
  5. Acquired vs. procured products
  6. Inbound and outbound logistics.
  7. In your opinion are the differences in 2(a) the result of the “Go to Market” and business approaches taken by Apple and Android OEMs or are they the logical and necessary result of one being a System and one being a System of Systems? Defend your opinion using logic, citations, and key concepts from the lecture.
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