The framing effect is known as the source of bias and controversies occurring due to the misrepresentation of the information and the specifics of data perception that the human brain is characterized by. Traditionally, the framing effect is defined as the phenomenon that happens “whenever different descriptions of the same decision situation lead to different preferences, despite the fact that the ‘acts, outcomes, and contingencies’ associated with the decision remain invariant across the descriptions” (LeBoeuf & Shafir, 2003).
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