The Influence of COVID-19 on Consumer Behaviour and Purchase Habits

The aims and objectives of the project?

The study aims to analyse the impact of pandemic conditions on consumer behaviour and purchasing habits.

The research will examine the factors of social distancing mandates and lockdowns on consumer ing habits. Researching on how Coronavirus has manifested consumer panic ing, herd mentality, changing discretionary spending (move to value-based purchasing and online shopping).
Research design
The study will be conducted using secondary research only.
The research will use quantitative approach for methods design.
The data will be analysed using structural equation modelling and regression analysis.

The principal research methods
The study will be conducted using secondary research only
(academic journals, databases, government statistics, social media).

The study will be conducted using quantitative research techniques.
The data will be analysed using structural equation modelling and regression analysis.

1. Abstract
2. Introduction
3. Literature Review
4. Methodology
5. Analysis
6. Conclusions & Recommendations

Use APA 7TH EDITION referencing style
This assignment is designed to assess learning outcomes:

1. Identify and justify a research question or practical issue of relevance to the student’s programme of study.

2. Critically evaluate the key concepts involved in a research project and identify and apply appropriate theories to form a coherent research proposal including structured and focused research objectives appropriate for study at Undergraduate level.

3. Identify, analyse and critically review the relevant literature.

4. Evaluate and utilise appropriate research methodologies and methods, and understand the principles of effective and ethical research practices.

5. Analyse, interpret and critically evaluate the data or information obtained and present the analysis and findings of research with clarity.

6. Formulate realistic and appropriate conclusions and recommendations from a dissertation/project, including suggestions for future research and/or practices as appropriate.