According to Kohlberg (1977) preconventional reasoning focuses on ensuring that the individual is not harmed from their actions and to benefit from their actions without regard for the morality of their choices. This is directly contrary to the theory of principled reasoning. Those who practice principled reasoning are inclined to do the right thing no mater what the personal cost is to themselves. There is a stark contrast between these two reasoning styles. An example of the preconventional reasoning from a public figure can been seen with the actor Matt Damon. This famous actor is well known for his action films with graphic depictions of gun violence or where his character is utilizing firearms. However, outside of his roles he has often spoken publicly about the need for increased gun control and the restriction of firearms. Utilizing preconventional reasoning he is able to profit of the marketability and peal of firearms for his movies that utilize and glorify gun violence, but also speak out against them in interviews and social circles where that policy is more popular. An example of a principled reasoning from an actor is Neal McDonough who was uncomfortable performing physically intimate scenes because of his loyalty to his wife. Because of this refusal he was fired from the project.
With the Wells Fargo banking scandal, a moral intensity analysis has ample information to work with. I will be looking at the one prominent factor that stood out to me as relates to moral intensity. Consensus is one of the primary factors in the Wells Fargo case. It would be more palatable if there had only been a handful of corrupt individuals who were partaking in this scam. However, the practice of creating fake accounts was not only a common practice with know default login codes to the lowest level employees, this was also known and condoned by mid-level management, and even high-level personnel within the organization for year. The level consensus to accept and commit financial corruption on this scale is staggering.
Kyle Hormann
Kohlberg, L., & Hersh, R. H. (1977). Moral development: A review of the theory. Theory into
Practice, 16(2), 53–59. https://doi.org/10.1080/00405847709542675
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