The Waters Bottling Company discussion

their companys success. They started their company last year and want to do it right according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the right market. It is your job to identify that target market. At this point, they dont even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the .
 
Imagination and creativity combined with will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.
 
Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in theDropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.
 
This must be in APA format must be at least 15 pages, 5 pages per section of the , so you must do the first three sections. It should have in text citations and references to go with it. I have started the paper with the first section outlined it needs content and the rest of the sections outlined and done as well. It is due on Wednesday and cannot be late.

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