TheCreativeProduct.pdf

THE CREAT IVE
PRODUCT

SO FAR WE HAVE LOOKED AT…

HISTORICAL AND
MODERN PERSPECTIVES

OF CREATIVITY

THE CREATIVE PERSON CREATIVE
PRESS/ENVIRONMENT

CREATIVE PROCESS

A QUICK RECAP
What is creativity?

In our discussion, we discovered that creativity is often a personal expression and

can take many forms based on the individual. However, there were many

similarities across personal and academic definitions that can neatly be summed

up by Plucker et al. (2004, p. 90).

”Creativity is the interaction among aptitude [i.e. person], process and

environment [i.e. press] by which an individual or group produces a perceptible

product that is both novel and useful as defined within a social context”

TODAY WE WILL
EXAMINE…

THE CREATIVE PRODUCT

WHAT MAKES A ”THING” CREAT IVE?
ACTIVITY

FIND TWO IMAGES OF ANYTHING ONLINE, ONE THAT YOU CONSIDER TO BE

“CREATIVE” AND ONE THAT YOU CONSIDER TO BE “NOT CREATIVE”.

WHAT IS A
PRODUCT?

According to Cropley D.H. (2017), a product can be classified into

four options:

• Artifacts – Tangible objects (things that you can touch)

• Processes – A method or sequence of actions that lead to a
particular outcome

• Systems – A complex interaction of elements that form a unit
(e.g transportation systems, national health systems, business

information systems)

• Services – Organized systems of labor used to satisfy
particular needs (e.g. food delivery, cleaning services etc.)

WHAT ARE THE COMPONENTS THAT MAKE A PRODUCT CREAT IVE?

NOVELTY USEFULNESS

According to Cropley (2017) and other researchers, in to be considered creative, products
must have BOTH qualities of:

WHAT ARE THE COMPONENTS THAT
MAKE A PRODUCT CREAT IVE?
In addition to Novelty and Usefulness, researchers suggest that the following

enhance creativity:

• Aesthetically pleasing – the product “looks good”

• Genesis/Surprise – degree to which the product is transferable to other use and

can continue to be rediscovered, re-envisioned in various contexts (e.g. a

clothespin used to hang up clothes, to seal opened bags, to pin up hair etc.)

EVALUAT ING A CREAT IVE PRODUCT,
WHO DECIDES?
• Psychometric Approaches – e.g. Consensual Assessment Technique (CAT) which

relies on the judgments of “experts”

• Socio – cultural perspective – a dialogue between “creator” and “audience” in a

variety of cultural contexts

• Individualist Approach – Is it creative to me?

BEING CREAT IVE
ABOUT WHAT IS

CREAT IVE

IT IS IMPORTANT TO:

– KEEP AN OPEN MIND

– TRY NOT TO CLOSE DOORS ON NEW

POSSIBILITIES OF WHAT CREATIVITY

COULD LOOK LIKE

– CONTINUE TO REVISIT MAINSTREAM

NARRATIVES WHILE KEEPING OUR

MIND OPEN TO WHAT MIGHT BE

CONSIDERED “ALTERNATIVE”