Topic: Maintaining a Coherent Identity in the 21st Century

Part 1: Answering the proverbial question: “So what do you do?” Answer as if you are at a cocktail party and are asked by someone you just met. (300 words) Part 2: Written Response (2 pages) Create a written response that addresses the following questions: Employee Identity 1. How is your answer to the question “What do you do?” shaped by todays organizational life? oWhat resources do you personally draw upon when constructing the narrative that answers that question? oDoes your answer to that question change depending on where you are and whom you are with? 2. How is the notion of a “career” transformed by todays changing organizational life? oWhat is a “real job” today? Organizational Identity 1. With regards to organizational identity in your opinion what is the biggest challenge that organizations encounter when attempting to maintain a coherent identity in todays turbulent and ephemeral economy? 2. What one “best practice” would you recommend for an organization seeking to craft a coherent identity or “brand” today? Requirements: 2