This project allows you to demonstrate your mastery of visual communication concepts discussed in this course.
You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice.
The board of directors has asked you to assemble four video presentations and one instructional document to submit for their review. They have asked that the total video presentations’ length be under three minutes, and that you present visual examples while verbally explaining the main points of the analysis. You are reminded that four separate links need to be submitted for their review, along with your instructional document for the communication team.
Visual Campaign Elements:
Create your video presentation for the board members clearly explaining how the visual communication elements on each of the two promotional documents strategically convey the message and meaning to viewers. Be sure to compare and contrast how the viewers from the U.S. and the other country might interpret these differing visuals elements, and how you used them strategically to please each targeted audience.
The presentation must include a visual and an audio recording using Screencast-O-Matic®, a free audio recording software compatible with PC and MAC computers. Follow these instructions to download and use this software to create your presentation.
For additional writing and research support, please visit the following Library and Learning Services resources:
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Did not Submit | No Pass | Competence | Proficiency | Mastery |
Not Submitted | Submission does not competently analyze effects of color, lines, balance, and contrast on an audience. | Creates video which generally analyzes effects of color, lines, balance, and contrast on an audience. | Creates video which accurately analyzes effects of color, lines, balance, and contrast on differing audiences. | Creates video which thoroughly analyzes effects of color, lines, balance, and contrast on differing audiences. |
Not Submitted | Submission does not competently analyze effects of visual cultural familiarity, semiotics, and emotional appeal on an audience. | Creates video which generally analyzes effects of visual cultural familiarity, semiotics, and emotional appeal on an audience. | Creates video which accurately analyzes effects of visual cultural familiarity, semiotics, and emotional appeal on differing audiences. | Creates video which thoroughly analyzes effects of visual cultural familiarity, semiotics, and emotional appeal on differing audiences. |
Not Submitted | Submission does not competently create logos or analyze effects of visual size, color, lines, and visuals on differing audiences. | Creates a logo and video which generally analyzes effects of visual size, color, lines, and visuals on differing audiences. | Creates a logo and video which accurately analyzes effects of visual size, color, lines, and visuals on differing audiences. | Creates a logo and video which thoroughly analyzes effects of visual size, color, lines, and visuals on differing audiences. |
Not Submitted | Submission does not competently compare and analyze persuasive effects of images and logos on specific targeted audiences. | Creates video which generally compares and analyzes persuasive effects of images and logos on specific targeted audiences. | Creates video which accurately compares and analyzes persuasive effects of images and logos on specific targeted audiences. | Creates video which thoroughly compares and analyzes persuasive effects of images and logos on specific targeted audiences. |
Not Submitted | Submission does not competently explain ethical use of images and dangers of digital visual enhancements. | Creates document which generally explains ethical use of images and dangers of digital visual enhancements. | Creates document which accurately explains ethical use of images and dangers of digital visual enhancements. | Creates document which thoroughly explains ethical use of images and dangers of digital visual enhancements. |
Requirements: Very detailed
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