W2 content Discussion

Using your HBR course pack, review the following articles in the course pack: 

The Female Economy
Customer Value Propositions in Business Markets
Getting Brand Communities Right

Cite each source individually – do NOT cite as a coursepack!Following your review, share a 750-words minimum review of the strategic marketing concepts discussed.  Make sure to cite your sources individually – using their original published dates.    This posting should be completed using APA formatting (in-text citations and references) attach in a formal word document.   Not accepted if there is no word document attached. 

This initial post should be completed by Sunday at Noon EST.  After you submit the initial posting, return to the forum and review the findings of your classmates.  Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate.  Peer postings should be completed by Sunday at 11:59 p.m. EST.Follow all Written Assignment Expectations.Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided.80 Reply.  Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate.  Peer postings should be completed by Sunday at 11:59 p.m. EST.10 APA format (1” margins, Times New Roman 12 font, double-spaced, and more).  Include cover page and reference page in APA.