Innovation and Competitive Analysis
Overview: Case 10: Chipotle Mexican Grill, Inc. Disrupting the Fast‐food Business, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment and discuss frameworks for evaluating various strategies for the company.
Instructions
Write a 3–5-page paper in which you:
Use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response.
Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its recent development. Provide support for your response.
Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct a competitive analysis of technology trends, company resources and capabilities, and organizational structure for future innovation in a given industry.
RUBRIC
Use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response. —
Levels of Achievement:
Unacceptable 0 (0.00%) points
Needs Improvement 18 (15.00%) points
Competent 20.4 (17.00%) points
Exemplary 24 (20.00%) points
Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response. —
Levels of Achievement:
Unacceptable 0 (0.00%) points
Needs Improvement 22.5 (18.75%) points
Competent 25.5 (21.25%) points
Exemplary 30 (25.00%) points
Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its recent development. Provide support for your response. —
Levels of Achievement:
Unacceptable 0 (0.00%) points
Needs Improvement 18 (15.00%) points
Competent 20.4 (17.00%) points
Exemplary 24 (20.00%) points
Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer. —
Levels of Achievement:
Unacceptable 0 (0.00%) points
Needs Improvement 18 (15.00%) points
Competent 20.4 (17.00%) points
Exemplary 24 (20.00%) points
Three references. —
Levels of Achievement:
Unacceptable 0 (0.00%) points
Needs Improvement 4.5 (3.75%) points
Competent 5.1 (4.25%) points
Exemplary 6 (5.00%) points
Clarity, writing mechanics, and formatting requirements. —
Levels of Achievement:
Unacceptable 0 (0.00%) points
Needs Improvement 9 (7.50%) points
Competent 10.2 (8.50%) points
Exemplary 12 (10.00%) points
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