A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group’s research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how: Source: Chapter 6 Problems (Essentials of Health Care Marketing – Berkowitz) Requirements: as needed How the office setting might be configured? How office scheduling and hours should be constructed? How the office setting might be configured?
How office scheduling and hours should be constructed?
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