withcomments.docx

Table of Contents:

Executive Summary 2
Organization Profile 4
Services and products 4
Strategies 5
Differentiation strategy 5
Cost leadership strategy 5
Innovation strategy 6
Customer orientation strategy 6
Organizational effectiveness strategy 6
Technology Involved 7
Mobile 7
Web applications 7
Computer models 8
Operating systems 8
Artificial Intelligence 8

Executive Summary 
Apple Inc is one of the most famous and well-known organizations that is working in different countries. This assignment aims to determine the technologies that are being used within the organization so that the condition can be assessed efficiently. 
It has been determined from the research that the organization is one of the most iconic organizations of the recent era. Apple is known for selling great products related to smartphones and other smart technology. There are different strengths of the organization. One of the most significant strengths is that the organization has attracted customers from developed and developing countries due to its high brand image. The customers are loyal to the organization; therefore, they try to purchase all the new product versions to enjoy new features. Therefore, it can say that the organization has built an incredible platform for loyal customers to further sell the applications, products, and services. The organization follows all the market trends because the organization has invested money to efficiently improve its financial condition. The organization can get competitive advantages due to providing different new features and services to the organization. The financial system is being controlled so that chances of success can be enhanced. Comment by Eman Alyami: Irrelevant
The executive summary is only a summary of what the business is? Why you are interested in analyzing it? And what is the structure of the report? (i.e., The first prat talks about…..(include the information you wrote), and the second part includes (… the second part topics).

This report has been conducted to determine the strategies that can be implemented to improve the condition within the market. There is no doubt that the organization is getting good profit from selling advantages, but the sales rate has decreased in the last few years. Therefore, this report would find an effective strategy for getting its position back. Apple Inc. is using different kinds of technologies within the market. This report would determine all the technologies to find the importance and effectiveness of that technology. It would help other organizations find the methods and technologies that should be used because it has found that getting success and high profit is the organization’s main concern. There are also some weaknesses of the organization that create problems for the employees and manager of the organization, such as it has only limited distribution of the products due to which all customers cannot purchase the products. Lastly, possible solutions would also be recommended in the report to focus on implementing those solutions for improving its condition.

Organization Profile 
Steve Jobs founded the organization in 1976 in combination with Steve Wozniak and Ronald Wayne. Apple Inc. has selected this name because Steve Jobs has said that he was just coming from the apple farm and thought to start a company. This name was selected because it sounds spirited, and fun, and fruitarian diets. This company has been selected for this report because Apple is one of the famous organization that is using different technologies and strategies to gain success in the market. The full name of the organization is “Apple Computer Company”. The logo of the organization is following. Comment by Eman Alyami: What is the source for this information?

The organization is one of the most famous organizations whose mission statement is following.

“Provide the best personal computer and its related products to the students, designers, engineers, educators, scientists, consumers, and businesspersons in more than 140 countries throughout the world
”. Comment by Eman Alyami: Always include a reference after a quotation
It has been found that the organization’s vision statement motivates the employees to perform well within the workplace (Garver, 2015). Therefore, the vision statement of Apple Inc is following
“to make the most efficient and best products and to leave the world better than all other organizations we found it.”  

Core Values
· The core values of the organization are following
· They are providing adventures to the customers
· They are building trust for the customers
· The organization is making a positive difference in the society
Services and products 
The organization is providing a different number of products to the customers to make them loyal and attached. Some of the products of Apple Inc. include Apple TV, iPod, iPhone, Apple Watch, iPad, the portfolio of customers, and different personal software applications, iCloud, watchOS operating systems, OS X, the range of accessories, Apple Pay, and support and service offerings. The organization is aware of the importance of online business; therefore, it deals with both virtual and online processes so that more customers can become targeted. The organization has expanded its business in different parts of the world because it has claimed that the organization is working in 25 countries, including developed and developing countries. There are almost 510 stores of the organization in 25 countries that are dealing with customers. The headquarter of the organization is located in Cupertino, California (Han, 2010).

Strategies Comment by Eman Alyami: Re-write this section. The point here is to discuss what strategies does Apple Inc use, not a general information.
Organizations need to determine the nature and properties of all the strategies so that the most effective one can be implemented efficiently. There are five types of strategies that can be implemented to gain competitive advantages that are stated below.
· Differentiation strategy
· Cost leadership strategy
· Innovation strategy
· Customer orientation strategy
· Organizational effectiveness strategy

Differentiation strategy
It is considered one of the most efficient strategies because the organization can get competitive advantages within no time. This strategy aims to make such products and services that are different from other organizations that are already working in the market so that customers can become easily targeted. Furthermore, the difference in the product makes it easy for the organization to take a high-profit rate so that more success can be gained. Superior service or product is defined as a product that is better than the products that other competitors are offering. Still, it has been found that more time and money is invested in making different products and the organization also has to take the risk to get success in the market (Zhang, 2011).

Cost leadership strategy
Cost leadership strategy is defined as the strategy in which an organization reduces the price of the product or service to attract more customers. Different organizations have implemented this strategy because customers become more attracted to products purchased at a lower price. As a result, the margin of profit becomes reduced in this type of strategy, but the organization can make customers loyal; thus, the risk of failure becomes reduced (Banker, 2014).

Innovation strategy
Innovative strategy is defined as the plan to enhance the market profit or share with the help of service and product innovation. When the organization focuses on innovating the product and time, then chances of success become enhanced because this is the era of innovation and technology. Moreover, customers always want to purchase those more innovative products; therefore, this strategy can also be implemented to get success.

Customer orientation strategy
Customers are considered as the most important part of the organization because it has been found that all the organization targets the customers to improve its position. In this strategy, the organization becomes involved in taking feedback from the customers so that products can be made according to the needs and requirements of the customers (Terho, 2015).

Organizational effectiveness strategy
The organization’s effectiveness strategy involves improving the organization’s efficiency without decreasing the quality of services and products.
There is no doubt that all the organizations are productive and can enable the organization to improve the condition. Still, the organization needs to determine the most effective and accurate strategy to get competitive advantages. For example, it has been analyzed from the research that one of the weaknesses of Apple Inc is the high rate of products; therefore, the organization should implement a cost leadership strategy to target more customers. It would enable the organization to improve its performance within the market.

Technology Involved
The customers of Apple Inc. have claimed that the organization is famous due to using advanced technology because customers always need innovation and advanced technology to improve their lifestyle. The technology in the organization affects different parts of life so that people become able to make their lives easy and comfortable. All the organizations are trying to provide new technology to the customers to become positively affected. The organization is offering new technologies and innovations to give an excellent and smooth experience. Different software has collaborative with the organization to enhance the software. The organization is making innovative and new mobiles with advanced applications. It has been determined from the research that almost 150 employees are working in the organization with different programs to make them innovative according to the needs of customers (Shane, 2012).  Comment by Eman Alyami: What is the source for this claim?
Moreover, the organization has hired the most experienced, skilled, and well-educated employees to improve their condition within the market because the organization is known for its position. The web development service and collaboration with the owners of different applications are attracting customers from different cultures. Moreover, the organization is also dealing with some digital commercialization such as SEO and online marketing to attract customers from different parts of the world (Cohen, 2015).
The technologies that Apple Inc is offering are following. Comment by Eman Alyami: You still need to answer this question: How is the organization set up in terms of its IT infrastructure?

Talk about the company itself, not what technology they are providing to its customers.

Mobile
LED-backlit, LCD, and OLED, but most commonly used technologies are OLED and LCD in its devices.

Web applications
IOS 

Computer models
Apple Watch, Apple II

Operating systems
macOS, iOS, and iPadOS

Artificial Intelligence
Facial recognition, sleep tracking, hand washing, App library suggestions, Translate App, Sound Recognition in iOS 14, Handwriting recognition.

References

Garver, P. (2015). Apple Inc. and Tax Avoidance.
Han, W., & Park, Y. (2010, December). Mapping the relations between technology, product, and service: Case of Apple inc. In 2010 IEEE International Conference on Industrial Engineering and Engineering Management (pp. 127-131). IEEE.
Zhang, X., Shen, L., & Wu, Y. (2011). Green strategy for gaining competitive advantage in housing development: a China study. Journal of cleaner production, 19(2-3), 157-167.
Banker, R. D., Mashruwala, R., & Tripathy, A. (2014). Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?. Management Decision.
Terho, H., Eggert, A., Haas, A., & Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management, 45, 12-21.
Shane, H. C., Laubscher, E. H., Schlosser, R. W., Flynn, S., Sorce, J. F., & Abramson, J. (2012). Applying technology to visually support language and communication in individuals with autism spectrum dis s. Journal of autism and developmental dis s, 42(6), 1228-1235.
Cohen, N. (2015). Management Structure Success in Apple, Inc. TOURO ACCOUNTING & BUSINESS JOURNAL, 18.